This personal branding project was an opportunity to translate my personality into a cohesive visual identity. Using a bold red and blue color palette, I created a system that feels both confident and playful, anchored by a custom cat motif as a nod to character and individuality.

The brand extends across business cards, a logo, resume, cover letter, thank-you cards, and a set of takeaway matchboxes, all unified through strong typography and clean, intentional layouts. I chose a bold, minimal typeface to emphasize clarity and impact, allowing each element to feel both polished and expressive.