spark:

the game of connection

Packaging Design / Brand Development / Creative Direction

Spark was developed as a conceptual packaging project for a Packaging Design course, in which we were challenged to create a game where the packaging itself becomes part of the experience.

Inspired by the conversation-starter elements from my LoveBites project, I designed a couples-focused connection game intended to foster deeper intimacy and meaningful communication. The concept reimagines how design can encourage people to slow down, engage, and connect.

lets spark

a game worth displaying

Created to live beyond gameplay, Spark was designed as a collector’s piece and coffee table object. The packaging blends function and form, making it both an interactive experience and a decorative element that invites engagement even at rest.

matchbox reimagined

Inspired by the form of a vintage matchbox, the structure features a sliding outer sleeve that reveals the game within. The sleeve, designed with whimsical, tarot-inspired visuals, transforms the piece into something collectible, blurring the line between packaging and keepsake.

Form meets function

The interior of the sleeve holds the game’s instructions, seamlessly integrating information into the unboxing experience. Inside, the box itself houses cards across four categories: Play Sparks, Future Sparks, Warm Sparks, and Deep Sparks, each designed to guide conversations at different levels of intimacy.

interactive gameplay

At the core of the experience, the box transforms into the game itself. Once opened, the top reveals a built-in spinner wheel that directs players to a card category, making the packaging an active part of gameplay rather than just a container.

decked out

Play Sparks, Future Sparks, Warm Sparks, and Deep Sparks. Each category is designed to guide a different type of conversation, whether fun, imaginative, comforting, or reflective, helping players explore connection.

collect

Spark was designed with longevity in mind. Future editions can introduce new card themes and visual variations, encouraging collection and continued engagement while evolving the experience over time.

Planned expansions include versions for different relationships, mother-daughter, grandparent-grandchild, boss-employee, and more, ensuring that Spark can create meaningful connections across all types of bonds.

Each new edition will build on the core concept, keeping the experience fresh, versatile, and endlessly engaging.