data selfie
Brand Identity / Marketing Design / Founder & Creative LeadThis adventure began as a small dog-sitting service I started in high school in New Jersey. What began as neighborhood pet sitting quickly grew into a fully insured LLC with over 100 clients and a small team of five employees. When I moved to San Diego for college, I left the original business behind.
In Spring 2025, I revived the concept by launching a new San Diego–based dog walking and pet care service, this time with 3 years of collegiate design experience and complete creative control over the brand’s visual identity.
our client guide
Business Cards
flyer
invoice & sticker
building the brand
brand stamp
The goal of the Tailmates brand identity is to create a visual and emotional experience that feels both elevated and playful, redefining pet care as something stylish, personal, and full of personality.
By blending whimsical, hand-drawn elements with a clean, modern foundation, the brand captures a “coastal staycation” vibe that reflects both trust and fun.
Every design choice works together to position Tailmates as a reliable yet boutique service, one that feels thoughtful, curated, and genuinely caring, while still embracing a cheeky, lighthearted tone that resonates with modern pet owners.
contributors
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erin harwood
This project was made possible with the collaboration of Erin Harwood, a friend and fellow graphic designer. Throughout the creative process, we worked closely together, sharing ideas and refining concepts to bring the Tailmates vision to life. Her creativity played an important role in shaping the final identity.
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charlie clark
The Tailmates logo features a custom illustration by Charlie Clark, an illustrator, and graphic designer. He was commissioned to create the dog illustration, his hand-drawn style plays an important role in capturing the playful, expressive, and approachable feel of the Tailmates identity.